Different types of marketing

Different types of marketing

Marketing your services or products is the only gateway to succeeding in your business endeavors. Depending on your business marketing budget, there are several options of marketing that can suit your business. As a wise entrepreneur, it is essential that you go for types of marketing that require a low cost budget but guarantee major results. Currently, online marketing is the latest and widely used type of marketing and has opened incredible opportunities to both small and large businesses alike. 


With companies like Overture and Google dominating the world of internet, it is possible to place your business ads at highly competitive prices alongside the big fishes on the market. With the evolution of internet advancement, business marketing has never been easier than this. Online marketing is also characterized by new forms such as online videos and social media marketing that are proving to be quite effective. 

Another way you can promote your business products and services is through offline marketing. Even though we are in a digital era where businesses are run and managed by use of computers, there is no way that a wise business person can overlook the benefits of traditional types of marketing. In fact, marketing gurus advice that the only way to reap maximum benefits in your marketing efforts is through a combination of offline and online business marketing techniques.


 For instance, local advertisements and direct mails can be used successfully to drive prospective clients to your website. Such a combination gives an assurance of increased traffic generation and leads to better conversions. Taking advantage of radio and television ads is simply an effective way of increasing your business awareness.

Another form of marketing is word of mouth. Even with the domination of internet marketing, word of mouth is still a major force to reckon with as it is one of the most effective and powerful tools of marketing. Word of mouth is however possible once you have satisfied your customers fully. It requires that you focus more on relationship building with customers rather than just selling products to them. The best thing with word of mouth is that besides guaranteeing more leads; it also guarantees you repeated customers who will keep on buying your products. 


Use of coupons and special promotions helps in building better relationships with clients and you are able to retain them in the business. The best type of marketing is one that combines all these different types to form a marketing package that can steer the business to success. 

My name is James and I am a Kenyan based freelance content writer/ blogger. I am here to assist you create great content. I have a lot of experience in blogging and article writing. If you need top quality content for your site/blog, please email me via: jimmiemuchiri@gmail.com